If you haven't heard already, Panther recently launched TRIBES. TRIBES is a free social network for Solopreneuers to share information, discuss ideas and network with other DIY entrepreneurs. Members can join "Tribes" which are basically groups defined by industry. Within each tribe and across other tribes (over the whole network), users can create posts, write articles, make polls, pose questions, post images and videos, all among a community of like-minded entrepreneurs. You can also invite your friends. Best of all is that TRIBES is completely free. Join up today and invite your friends!
One of our favourite books here at Panther and arguably the world's most important book on strategy is Sun Tzu's the Art of War. While it deals with the strategy of conducting successful warfare, most of its principles can be applied to business strategy as well. Below are five potent quotes from the book that apply to business strategy.
You started a business or you want to. So have millions of other people. How are you going to stand out from the crowd? What makes you special? How will potential clients notice you? That is where branding comes in.
Branding is the sum total of your business's image. The lasting impact that it etches in your clients' memory. A successful brand therefore is more than just a catchy logo. It is the entire image. It is your company's unique identity. A successful brand conveys a message. It radiates a theme. When it comes to your website, it includes your logo, typography, colour scheme, images and message. This brand should be consistent over your social media accounts, video material and even your stationary.
Before starting your business or website, ask yourself who your target audience is. What excites them? What would make them want to come back to your website again and again? Once you can answer this question, make a decision with regards to the following:
Creating a successful brand can be a tough endeavour but also an exciting one and is extremely worthwhile for your business's long term success.
For inspiration, here are 2 examples of companies that got the brand game right and created a lasting impression on us here at Panther.
Once dubbed the "Anti-Facebook", Ello came out of nowhere with a bang. A social network that focuses on the creative community, membership to Ello was initially by invitation only because of the high demand. Ello cleverly positioned itself as the Anti-Facebook by drawing on the privace concerns that people had with Facebook. Ello promised an ad-free social netowrking experience. Besides their clever marketing strategy, we love Ello's minimalist design, the odd but slick presentation, and theri simple smiley face logo.
With Ello simplicity is the name of the game and it works for the creative types.
How did a shaving equipment delivery company go from simple start up to a billion dollar acquisition. The quick answer is the power of branding. Dollar shave club created a recognisable and consistent brand that made the seemingly boring task of shaving seem cool. But that is not all. They created one funny attractive advertisement video that went viral on Youtube. The video is now legendary. Every man who doesn't like facial hair wanted to be associated with the brand or at least give them a try, and that is the power of branding right there.
For the record though, the guys at Panther love their beards.
Are you fluent in more than one language? Then why not consider a part-time or full-time career in language translation. The translation industry is a fast growing international industry and is seemingly recession proof. Proz.com, a translation marketplace is a good place to get you started.
Affiliate marketers promote products or services of other people and earn commission on their sales. A good example of this is our very own affiliate program. Check it out HERE.
While technically not an online business, platforms like Airbnb allow you to run the whole process online from advertising to booking. All you need is a house, room or even garage in a sought after location.
You don't need to a teaching specialist these days to teach online. All you need is a Skype connection and some marketing skills to start teaching or even find language students who want to practice conversational language with you.
These days you do not need to be a developer or need to know coding to be able to run a web developing business. DIY Website Builders such as Panther allows for quick and easy website building and therefore are ideal platforms for starting a web developing businesses. Panther even offers special discounts on return buyers so you can build websites at special rates, and thereby increase your profits for each website you create for your clients.